Adam Morgan began his career in karting and subsequently historic rallying, before making his circuit racing bow in the Mazda MXS Championship and Ginetta G20 Cup. Competing for family outfit Ciceley Racing in 2011, the Lancastrian clinched the inaugural Ginetta GT Supercup crown – and scooped the BTCC prize drive that accompanied it.

Morgan competed for Speedworks Motorsport in a Toyota Avensis in 2012, achieving a best result of eighth place at Silverstone. He re-joined Ciceley Racing in 2013 and improved significantly, vaulting from 19th in the standings the previous year to seventh and claiming points in every race he finished, with a highlight of a ‘home’ podium at Oulton Park. He stayed with the team in 2014, driving a new Mercedes A-Class and scoring a maiden victory at Brands Hatch.

Adam enjoyed his best season to-date in 2015 with another win at Thruxton and a further six podiums on his way to a career-equalling best of seventh in the standings. 2016 saw the Lancashire racer win the opening weekend and again at Thruxton on the way to ninth in the overall standings.

Morgan scored four podiums on the way to 10th in the 2017 standings. Morgan returned for 2018 – now a fixture at the Lancashire-based Ciceley outfit. He notched a trio of victories – at Donington Park, Thruxton and Rockingham on the way to a strong seventh in the Drivers’ running.

He extended his relationship with Ciceley Motorsport into 2019 securing a total of four podiums throughout the year. Morgan’s 2020 campaign saw the Lancashire driver secure a win at his home circuit of Oulton Park.

With the team revealing its pair of BMW 330i M Sports for 2021, Morgan tackled the rear-wheel drive switch, securing a pair of victories during the campaign.

This season saw Morgan celebrate his 300th BTCC race during the second contest at Thruxton, and the Lancashire racer followed up the milestone with a victory in the final encounter of the day in Hampshire.

An off-season switch to Manufacturer-backed WSR saw Morgan join Colin Turkington and Stephen Jelley racing for Team BMW for 2023. A season which saw Morgan hit over 350 races in the championship adding four podium results to his resume.

In 2024, Morgan remains at Team BMW alongside Turkington once more for his his 13th BTCC championship year finishing eighth in the standings, his best result since 2020.

After four years driving the BMW 330e M Sport and the 330i M Sport, Morgan made the jump to Team VERTU in the Hyundai i30N. A car and team combination that would see the Lancashireman hit 400 race starts in the BTCC.

For 2026, Morgan joins forces with old teammate Daniel Rowbottom as the duo embark on bringing the new Cataclean Plato Racing team to life.