Kwik Fit, a leading UK automotive retailer, has over 600 centres and 50 years of experience in tyre, MOT, and car servicing. As one of the top names in the industry, Kwik Fit specialises in keeping motorists safe and on the road with expert services and a trusted reputation. Whether it’s tyres, MOTs, or repairs, Kwik Fit is a go-to for UK drivers.

Kwik Fit has been Title Sponsor of the BTCC since 2019 and has been a huge supporter of the UK's premier motorsport championship ever since.

Founded in 1898, Goodyear is a leading tyre manufacturer known for producing high-quality tyres for a wide range of vehicles. From passenger cars and motorcycles to commercial trucks, military vehicles, race cars, and heavy off-road machinery, Goodyear's extensive expertise spans well over a century.

Goodyear has been the exclusive supplier to the championship since 2020. Before that, Dunlop, belonging to the Goodyear group, was the sole tyre supplier to the championship between 2003 and 2019. Both brands have histories in the series going back to its inception in 1958.

Liqui Moly specialises in over 4,000 high-quality motor oils, additives, and car care products. Known for enhancing engine performance and durability, their products cater to cars, motorcycles, and marine equipment. With a strong emphasis on "Made in Germany" quality, Liqui Moly is available in over 150 countries.

The German motor oil and additive manufacturer is the BTCC’s ‘Official Oil and Lubricants Partner’. This long term three-and-a-half-year deal began halfway through the 2024 campaign and will continue throughout the following three BTCC seasons.

The British Automobile Racing Club (BARC) is one of the UK's leading motorsport organisations, overseeing a diverse range of racing events across the country, including all BTCC events.

From grassroots competitions to high-profile championships, BARC supports motorsport enthusiasts and professionals alike. BARC manages various circuits, provide membership options, and offer opportunities for fans to get involved as marshals or officials.

Motorsport UK is the governing body for four-wheel motorsport in the UK, overseeing a wide range of activities from grassroots racing to elite international competitions. It promotes the development, safety, and sustainability of motorsport, offering training, licensing, and support for participants, clubs, and officials.

Motorsport UK is dedicated to making motorsport accessible to all, ensuring high standards and fostering a strong, inclusive community across the nation.

AUTOCAR is a leading UK automotive publication, offering in-depth reviews, news, and insights on the latest cars, industry trends, and motorsport. Established in 1895, it's one of the world's oldest car magazines, known for its expert analysis, road tests, and comprehensive coverage of the automotive world.

This latest media partnership agreement between AUTOCAR and the BTCC takes the hugely successful relationship into its second decade, confirming a minimum of 12 years up to and including the 2025 season.

Dread Group Ltd, based in the UK, is the Official Merchandise Supplier of the BTCC.

Dread specialises in premium race team clothing and motorsport merchandise, offering durable apparel, including polos and jackets and lots more. Known for quality craftsmanship and fast UK shipping, Dread emphasises long-lasting wearability over fast fashion, making it a go-to for top motorsport brands.

AlcoSense specialises in personal breathalysers designed to ensure safe driving by accurately measuring blood alcohol levels. Its products are easy to use, reliable, and certified to UK and European standards. Known for precision and quality, AlcoSense is a trusted brand for individuals and businesses alike, helping to promote responsible drinking and road safety.

In 2014, AlcoSense was selected as the Official Alcohol Testing Partner for the BTCC, making it the first major racing series to introduce mandatory testing for drivers and senior officials.