23rd March 2018

Colin Turkington has today announced a new partnership with SAP®: a world leader in business technology.  Embarking on a new partnership, Turkington and SAP will be joining forces to showcase the SAP Business One® software in the 2018 British Touring Car Championship. This will mark a fantastic occasion for the double champion as he welcomes a prestigious global company into the BTCC.

“I’m delighted to welcome SAP into the Team BMW family and am incredibly proud to introduce them to the British Touring Car paddock,” commented Colin Turkington.  “It’s a great honour to represent such a well-known software company and a great privilege to display a brand of such status on my race gear.  It goes without saying that this new partnership has injected a huge boost of motivation for 2018, but also a great reward for my 2017 campaign. 

"On the track I must act and react in real time, adapting to the environment as it unfolds.  This is also true within the team as we strive to find a margin on our rivals.  SAP lead the way in providing a real time infrastructure for their customers in business and we share a deep understanding of what it takes to be successful.

"I take great pride in ensuring I deliver both on and off the track and work hard at establishing long and successful relationships with my partners.  We have plenty of exciting plans in the pipeline with SAP Business One and I look forward to showcasing these throughout the season.”

As a market leader in enterprise application software, SAP applications and services are used by more than 378,000 business and public sector customers.  Enabling businesses to keep pace with their competitors and challenging them to push boundaries, SAP is at the centre of today’s business and technology revolution.  In selecting Team BMW driver Colin Turkington, Matt Sinclair, UKI Head of SAP Business One, believes they have chosen the perfect sporting ambassador and is excited to share the SAP Business One opportunities to the UK and Ireland BTCC audience. 

“The BTCC is truly a fantastic racing series, and really showcases British Motorsport around some of the most exciting tracks in the world. The BTCC attracts a huge variety of people and substantial audiences to every single race, with even larger audiences tuning in around the world. This gives us a huge reach for the SAP brand, into some locations and audiences we otherwise wouldn’t be able to reach.

"We are absolutely delighted to be partnering with Colin Turkington. He is a fantastic talent in the sporting world, with a huge following across the UKI, but also across other countries in the region. Colin is a down to earth, pleasant individual, and really represents what we are all about in the SME space – working with integrity and passion to help SMEs run simpler and run better.”

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