Trade Price Cars joins Team HARD Racing as 2018 title partners

23rd February 2018

Multi award-winning car dealer Trade Price Cars will join Team HARD Racing as title partners for the 60th anniversary of the UK’s premier motorsport series, the Dunlop MSA British Touring Car Championship, with the outfit mounting a four-car challenge in 2018.

The company's owner Dan Kirby raced with Team HARD in the Ginetta Supercup, notching six podiums in the AM class. The Essex-based businessman was keen to expand his involvement with the outfit in the BTCC, having taken time out from his driving duties for the forthcoming season due to family commitments.

“It's is an exciting time to be involved with Team Hard Racing, so it’s fantastic to welcome Trade Price Cars as our new title partners," said Team Principal Tony Gilham. "We get stronger with every year that passes in the BTCC. We have built an amazing technical team and all four drivers are capable of success, in the overall running and in the Independents' Championship.

"It’s great that Dan (Kirby), as a friend of the team, has given us such a superb platform to work together, I can’t wait to see what we can achieve, both on and off-track this year.”

Trade Price Cars will feature on all four of Team HARD’s 2018 Evolution VW CC’s, with its distinctive logo prominently visible across the team's race operation. Team HARD will welcome guests of the company to enjoy its VIP weekend experiences, and Trade Price Cars will benefit from the incredible television and media exposure the BTCC offers up.

“Being part of the TOCA package last season was a mega experience, not only to compete in but to give something back to my sponsors in VIP benefits and nationwide coverage," said Kirby. "It is so important in modern day motorsport that drivers look after their partners and encourage them along to the track where the atmosphere and general race day vibe is electric.

"Our guests raved about the VIP experience with Team HARD and for the forthcoming season we are confident those businesses will continue to support us. I know how hard Tony Gilham has worked to progress the team, so it seemed an ideal time for us to join as title partners.”

“Already recognised as winners in business, now is the time to win on the race track with Trade Price Cars Team Hard Racing. The Independents' Championship and Jack Sears Trophy are strong possibilities – we will be pushing for both! Who knows, but it’s certainly an exciting time to be involved with the team.”

The 2018 Trade Price Cars with Team HARD livery will be revealed at the BTCC Season Launch on 27 March at Donington Park. © 2024
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