Team Dynamics retains Honda backing, title partnerships with Halfords and Yuasa

5th February 2019

Team Dynamics Motorsport has announced the return of title sponsors Halfords Group plc and GS Yuasa Battery Sales (UK) Ltd for the 2019 British Touring Car Championship, with the brands citing strong return on investment and brand recognition as key factors in their continuing involvement.

In addition, the team has retained Honda UK's manufacturer backing for what will be a 15th consecutive season in Britain's premier motorsport series. The outfit will once again compete under the Halfords Yuasa Racing banner with its pair of current-generation FK8 Honda Civic Type Rs.

“Over the past three years we have really seen the return on investment through this relationship," said Halfords' Head of Value Chain, Paul Tomlinson. "The BTCC's audience is very loyal & committed. They engage with us on every BTCC-related activity we undertake, and we’ll be looking to enhance that further during 2019.”

James Hylton, Managing Director at GS Yuasa Battery Sales (UK) Ltd, added: “Having been involved in the BTCC for almost a decade, we can honestly say that there is no other motorsport series in the UK that gives us the brand recognition that this championship provides.

"We were relatively unknown in the automotive car industry when we began nearly 10 years ago. More than ever before, people know and place their trust in the Yuasa Battery brand."

Honda UK Managing Director David Hodgetts said: “The BTCC is the pinnacle of British motorsport and we are proud to be associated with the championship, racing head-to-head with our industry peers.

"Last year saw the introduction of the new FK8 Civic Type R to the BTCC and we are looking to build upon our fantastic finish to the season at Brands Hatch with a strong championship challenge in 2019.”

“It's great to have these household names back as joint title sponsors for 2019," added triple BTCC champion Matt Neal.

"They provide us with great support, both on and off-track, and are fantastic partners to work with. That, alongside the extensive support that Honda provide us with, makes for a formidable team!” © 2024
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