BTCC partnership to be celebrated at the world’s biggest motorsport festival
Kwik Fit – the UK’s largest automotive servicing and repair company – is once again set to wow the crowds at this year’s Goodwood Festival of Speed (11-14 July 2024).
This will be the fourth edition that Kwik Fit has exhibited at the world-famous Festival of Speed, carrying a bigger and better presence on each occasion, and 2024 is set to be the best yet!
As has been the case in recent years, Kwik Fit will celebrate its title sponsorship of the UK’s premier motorsport series, the Kwik Fit British Touring Car Championship.
The BTCC is the third oldest motorsport championship in the world – only Formula 1 and NASCAR boast a longer history – and its loyal fanbase attends race weekends in huge numbers across the country, as the race for the UK’s most coveted prize takes place.
Thanks to Kwik Fit’s partnership and support, the Festival of Speed has arguably become an 11th event weekend on the BTCC calendar, with its cars, stars and fans bringing their infectious energy and passion to Goodwood.
Kwik Fit will host a number of current cars and stars on its all-new purpose-built stand in 2024 with the likes of Ash Sutton, Tom Ingram and many more set to take part in exclusive interviews, autograph sessions and Q&As with fans… to name just a few of the planned activities.
There will also be four racing simulators on the Kwik Fit Exhibition Stand, each with their own BTCC ‘hot lap’ challenge – those topping each daily leaderboard will receive tickets to a BTCC race weekend during the second half of this season.
Further competitions and giveaways are set to complete a full action quota, with the final Kwik Fit four-day timetable being announced nearer the event.
Events and activities hosted by Kwik Fit will also be available to view via the Goodwood Motorsport App during the Festival of Speed in order for visitors to add to their personalised timetables, while those unable to attend can keep up to speed with the latest action via Kwik Fit’s social media channels.
Andy Lane, Kwik Fit Marketing Director, said: “We are so proud of our involvement with the BTCC and where better to celebrate this successful partnership than at the world’s biggest car celebration – the Goodwood Festival of Speed.
“This will be our fourth year at the Festival of Speed and each year seems to get bigger and better. We cannot wait to welcome existing and new BTCC fans to the stand this year, it is going to be an unforgettable four days in July.”
Simon Melluish, BTCC Media Director, said: “Thanks to Kwik Fit’s incredible passion and support the BTCC has significantly enhanced its attendance at the Goodwood Festival of Speed in recent years.
“We are once again looking forward to working alongside our partners at Kwik Fit, to bring the sights and sounds of the BTCC to all visitors at the Festival of Speed. We are finalising our line-up of drivers and cars over the coming weeks and look forward to sharing that with you all soon.”
