Global Media Properties (GMP) named exclusive commercial partner for the BTCC

18th April 2024

Global Media Properties (GMP) proudly announces its appointment as the Exclusive Commercial Partnership Agency for the Kwik Fit British Touring Car Championship (BTCC). This partnership heralds a new era of strategic collaboration aimed at driving innovation, fostering new partnerships, and enhancing consumer experiences within the UK’s premier motorsport series.

The British Touring Car Championship is one of the most prestigious and longest running motorsport championships in the world. Since its inception in 1958, the BTCC has captivated tens of millions of fans in the UK and worldwide, with its non-stop action and entertainment.

In its capacity as the Exclusive Commercial Partner, GMP will spearhead the development and execution of a dynamic commercial strategy tailored to meet the evolving demands of modern businesses and audiences. This entails reimagining the BTCC’s commercial proposition to align seamlessly with contemporary content and ROI expectations while unlocking new avenues for growth and engagement.

Moreover, GMP will extend its expertise to BTCC teams, offering support in their pursuit of new partnerships and sponsorship opportunities, further enriching the competitive landscape of the championship.

Alan Gow, CEO of the British Touring Car Championship, remarked, “As we embark on this exciting journey with GMP, we are confident that their innovative approach and strategic insights will elevate the BTCC to new heights of commercial success and audience engagement.”

Greg Albrecht, CEO of Global Media Properties, commented, “Securing the BTCC as a client is a testament to our commitment to excellence and innovation in the field of commercial partnerships. We are eager to collaborate with Alan and his team to unlock the full potential of the championship and deliver unparalleled value to commercial partners and consumers alike.”

For more information about Global Media Properties and the British Touring Car Championship, please visit or

About Global Media Properties (GMP): Global Media Properties is an integrated agency providing innovative commercial solutions in the realm of sports, arts and culture, entertainment, and tourism. Utilising its four core verticals of sales, content creation, data/insights, and asset development, GMP strives to unlock new opportunities and enhance experiences for partners and audiences worldwide.

Contact: Greg Albrecht, CEO, Global Media Properties (GMP): +1 (416) 399-7293 or © 2024
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