Born in Blackburn, Adam Morgan (Team BMW) began his career in Cadet Karts from age 8–11 (1996–99), then moved on to higher classes such as Junior TKM and Junior Max. He remained in Karts until 2004.
In 2006, Morgan competed in the National Historic Rally Championship in a Ford Escort Mk1 Mexico. He won 4 out of 7 rallies entered and finished the season second in class. Morgan made his racing debut in 2008, competing in the Ma5da Championship and two rounds of the Ginetta G20 Cup, where he achieved his first race win at Pembrey.
For 2009, Morgan began racing in the Ginetta G50 Cup for the last two rounds, with a best finish of fourth. He remained in the championship for 2010, finishing in sixth place overall. Morgan proceeded to race with family run Ciceley Racing during the 2011 season, and won the inaugural Ginetta GT Supercup and with it a fully funded British Touring Car drive.
Morgan competed for Speedworks Motorsport in a Toyota Avensis in 2012, achieving a best result of eighth place at Silverstone. He re-joined Ciceley Racing in 2013 and improved significantly, vaulting from 19th in the standings the previous year to seventh and claiming points in every race he finished, with a highlight of a ‘home’ podium at Oulton Park. He stayed with the family team in 2014, driving a new Mercedes A-Class and scoring a maiden victory at Brands Hatch.
Adam enjoyed his best season to-date in 2015 with another win at Thruxton and a further six podiums on his way to a career-equalling best of seventh in the standings. 2016 saw the Lancashire racer win during the opening weekend and again at Thruxton on the way to ninth in the overall standings.
Morgan scored four podiums on the way to 10th in the 2017 standings. Morgan returned for 2018 – now a fixture at the Lancashire-based Ciceley outfit. He notched a trio of victories – at Donington Park, Thruxton and Rockingham on the way to a strong seventh in the Drivers’ running.
Into 2019, Adam secured a total of four podiums throughout the year. Morgan’s 2020 campaign saw the Lancashire driver secure a win at his home circuit of Oulton Park. With the team revealing its pair of BMW 330i M Sports for 2021, Morgan tackled the rear-wheel drive switch, securing a pair of victories during the campaign.
The 2022 season saw Morgan celebrate his 300th BTCC race during the second contest at Thruxton, and he followed up the milestone with a victory in the final encounter of the day in Hampshire. An off-season switch to Manufacturer-backed WSR saw Morgan join Colin Turkington and Stephen Jelley racing for Team BMW.
2023 was yet another successful season for Morgan as he finished within the top ten in the Drivers' Championship once again. He secured three podiums over the year at Thruxton, Oulton Park and Donington GP.
