Donington Park, Leicestershire, 24th March 2015 – Dunlop is ready and raring to go for the 11th year partnering with the British Touring Car Championship.
The leading tyre brand is pleased to confirm that the announcement of driver tyre choice will continue to be made available first on Dunlop social media feeds (/Dunlop.UK and @DunlopLive), ahead of any other outlet.
The Dunlop social feeds will also be ensuring they provide plenty behind-the-scenes action with a new series of videos. The videos will give fans more insights than ever before and will include content such as meet the newcomers, tyre talks, drivers‘ favourites, off-track performance and team mate discussions.
Not only this but ticket competitions will continue on facebook as well as trackside cap giveaways and a strong presence in the paddock and around the tracks of the popular race series.
Tony Ward, Dunlop Marketing Manager said: “We are pleased and proud to continue our sponsorship of the BTCC. This year is it all about our fans. BTCC has a fantastic following and we want to give the fans the insights and behind-the-scenes action that they crave. Dunlop is all about performance and pushing the limit and we will certainly be pushing the limits to give fans the best and most informative news and views as possible.”
