Trade Price Cars Racing has today (16 March) unveiled its livery for the 2020 Kwik Fit British Touring Car Championship, as the Essex-based squad confirms that GKR Scaffolding will take up the role of title sponsor for its assault on the upcoming campaign.
The new partnership will see the award-winning motor dealership competing under the 'GKR TradePriceCars.com' banner as it looks to build on an impressive debut season in the championship last year.
The team, which secured a maiden race win at Knockhill, will once again field a pair of Audi S3s in the series with a new-look driver line-up seeking to challenge for honours in the highly competitive Independents’ class.
As part of the new partnership between GKR Scaffolding and Trade Price Cars Racing, the two Audi S3s driven by Bobby Thompson and series debutant James Gornall will carry extensive GKR backing as part of a striking new livery that will make its public debut during the BTCC season launch at Silverstone tomorrow (Tuesday).
No stranger to the motorsport scene, GKR has been a major backer of new Trade Price Cars Racing driver Thompson for a number of years. In 2018, Bobby made the move into the BTCC, where he has continued to represent the brand on track for the past two years, helping GKR to not only improve brand awareness but also to embrace the B2B and marketing opportunities afforded by an involvement in Britain’s premier racing series.
"We’re delighted to welcome GKR Scaffolding on board as a title sponsor for the year ahead,” said Team Owner, Dan Kirby. “They have been a fantastic supporter of Bobby for a number of years and share the same values that we do of working hard and pushing continuously to improve, which makes this the perfect partnership going into the 2020 season.
"We’re hugely proud of the fact that they have elected to increase their involvement in the BTCC to become the primary sponsor across both Audis for the 2020 season and are confident that with GKR’s support, we can push towards our goal of challenging for silverware in the Independents’ championship."
"We’ve been involved with Bobby for a number of years, and have also worked alongside Dan and Trade Price Cars Racing in the past, so it’s great for us all to be joining together for 2020,” said GKR’s Managing Director, Neil Rowswell.
"The BTCC has been a fantastic place for us to promote the GKR brand for the past two years and this new deal allows us to continue doing that once again this season with a team that showed great professionalism in its debut season. To have two cars on the grid carrying the GKR livery is something we are very excited about, and we’re looking forward to making the most of this new partnership both on and off the track.
"For Bobby, this year provides a fantastic opportunity for him to progress as a driver and move towards the front of the grid and we’re confident of a strong year for both him and for the team as a whole."
