LIQUI MOLY UK has today (5 March) announced a partnership with the engine builder – M-Sport – for the Kwik Fit British Touring Car Championship.
The Cumbrian based outfit has entered into an agreement where LIQUI MOLY will supply products, to support the building and maintenance of the ‘TOCA BTCC engines’ for the 2025 season.
M-Sport were awarded the contract to build and supply engines to the British Touring Car Championship since 2022. With this collaboration, LIQUI MOLY will be showcasing how its products can be used in motorsport, reinforcing the point that its products are tried and tested on the racetrack, unleashed on the streets!
As a partner of M-Sport, all teams that are using the ‘TOCA BTCC engine’ will adorn the LIQUI MOLY logo on the cam cover, with further branding in the M-Sport service area at all of the rounds of the Kwik Fit British Touring Car Championship.
“We are thrilled to be partners of the BTCC. But to also become partner of the official engine builder is a great opportunity for us,” says Debbie Barnes, Managing Director for the UK.
“Not only will we be visible, but our products will be used and demonstrate the exceptional quality of LIQUI MOLY products in one of the UK’s most prestigious motorsport championships.”
“It is very exciting to announce that we will be partnering with Liqui Moly for the 2025 BTCC season,” said Liam Little, Senior Engine Engineer/TOCA Program Manager at M-Sport.
“We will be using the LIQUI MOLY range of products during build, running and servicing of the M-Sport engines. LIQUI MOLY are a perfect fit for the BTCC and this partnership supports the hardware development that has taken place over the winter period and helps provide an extremely exciting engine package for the BTCC grid.”
Alan Gow, BTCC Chief Executive, said: “LIQUI MOLY joined our carefully selected group of partners only last year and it’s fantastic to see they have struck this agreement with another member of the BTCC family, M-Sport. Both organisations are renowned throughout the world in their respective fields, so having LIQUI MOLY supporting the build and maintenance of the M-Sport produced ‘TOCA BTCC engine’ is a perfect fit for all involved.”