Shredded Wheat launches new fan-zone for 2018

Following a successful 2017 season, Shredded Wheat and Motorbase Performance have partnered up once again for the 60thAnniversary year of the Dunlop MSA British Touring Car Championship.

This year, Shredded Wheat is back bigger than ever and is bringing an exciting, all-new, double-decker fan-zone to the BTCC. The company is dedicated to helping people live every moment to the full and the brand new trailer is packed full of activities to ensure BTCC fans get to experience exactly that.

The Shredded Wheat team will be providing free, tasty breakfasts throughout the day for members of the public with 100% British wholegrain Shredded Wheat and a variety of toppings. The brand new bright yellow trailer will provide fans with a hub to meet the Team Shredded Wheat Racing with Gallagher drivers, test out the day’s circuit on the two player simulator game, compete against other fans on the time attack game and view the BTCC races from the covered second story view platform.

Toby Baker, Marketing Director UK & Australia said: “We are delighted to be back for another season of BTCC racing with Team Shredded Wheat Racing with Gallagher.

“We are excited to see how both Tom and James get on with the new car and we look forward to celebrating some podiums throughout the season.”

The new fan-zone will be unveiled and open to fans for the first time at Brands Hatch on Sunday, 8 April from 0800. Tom Chilton and James Cole will also be on-board from 0945-1015 to meet fans and join in the fun.

Head over to the Motorbase Performance Facebook events page for full listings and timings for each BTCC event this season.


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